OVERVIEW

Coffee Direct.co.uk is a reputable coffee subscription and home delivery company, founded by two friends in Bedfordshire in 2007. Inspired by the aromas and experiences of local coffee shops, the founders wanted to bring that same feeling into people’s homes.

CHALLENGE

The existing branding felt dated and failed to resonate with younger, digitally engaged audiences, resulting in missed opportunities to connect with a key target market.

OBJECTIVE

To refresh the brand’s visual identity, inject energy and relevance, and position Coffee Direct to appeal to a younger, socially conscious audience.

This is a conceptual rebrand