OVERVIEW
Brand identity for 'The Jogging Jamboree', a friendly run club aimed to bring friends together and push each other to achieve there running goals. Finishing off with a coffee and pastry at Jolene's bakery in Shoreditch.
CHALLENGE
The run club had a clear product and idea but no identity.
OBJECTIVE
Create a brand identity that is inviting and fun and inclusive of all ages, genders and walks of life. Create a long and short form logo and a mascot. Versatile to be used for potential merchandise in the future and animations for social media attention.
