OVERVIEW

A community driven run club aimed at bringing members of Limehouse together. Completely fun and non-competitive, easy run along the Thames and nearby canals.

CHALLENGE

The owner had used ChatGPT to create a logo that lacked originality, was way to literal, wouldn't scale well and had no sense of tone or personality. My task was to create a logo that was inviting and had potential for scale with merchandise and flags. Also to create posters to put up around the area to build the run club.

OBJECTIVE

Using Limehouse as key inspiration, for colours, images, illustration and working with the client to produce the tagline and tone of voice. The client didn't give much of a brief but wanted the water to play a key part as that is the draw to the area.