OVERVIEW

Mollie’s Flowers is an independent floral studio focusing on seasonal bouquets and weddings. Founded from a passion for styling and fashion. Mollie brings a curated, design-led approach to floristry, bringing customers’ visions to life while adding a fresh creative touch.

CHALLENGE

The product was strong but lacked cohesive branding. Aside from a self-made logo that felt on-brand, the visual identity lacked core design principles, giving the business a ‘starter’ feel.

OBJECTIVE

The aim was to create a branding package that expanded the client’s vision, providing assets that would bring professionalism and confidence to this young business, allowing the studio to stand strong against competitors while letting Mollie’s unique style shine.