OVERVIEW

While working as a junior designer at Studio Spoke, I developed a rollout of illustrative packaging elements for Prattys, a seasonings and rubs brand. The project focused on enhancing the ‘window’ feature, alongside preparing final artwork for print to ensure high-quality production across all deliverables.

CHALLENGE

The work required translating the senior designer’s creative direction into refined, production-ready assets. This involved maintaining consistency across the illustration style while ensuring the ‘window’ design remained visually appealing and functional within packaging constraints.

OBJECTIVE

To support the successful execution of Prattys’ packaging by contributing to visually engaging illustrations and delivering precise, print-ready artwork. The goal was to help elevate the brand’s shelf presence, ensuring the final designs were both eye-catching and professionally produced, reinforcing Prattys’ identity as a bold brand within the food market.